JACKIE O BERLIN
Berlin | Germany | 2015 – 2017Jackie O Berlin
is a modest and intentionally slow part of an ambitious large-scale and wide-reaching development proceeding in step and spirit with the evolution of the entire district southeast from Mitte. Gradually over the next few years, the 25,000m2 patch of reclaimed waterfront in Lichtenberg will be unfolding into an upscale settlement to house studios, ateliers, shops, showrooms, offices, colabs, a restaurant, marina and wellness facilities.
Given the construction all around, today the area feels more like a road trip. Within this analogy, Jackie O is a stopover on the gentrification journey – advantageously pinned on a scenic peninsula extending out into the Spree River. It is equipped with a kiosk bar, open grill kitchen, two tented hangouts, burn barrels here and there, wood pallets repurposed for seating and some handmade tables per se
. Of ornamentation, you find a few objet trouvé
installations, not especially congruous, stuck in the bushes around the perimeter. A disco ball hanging from the tree. All there is so far or ever to enchant the guests inside and to draw attention from outside. Sometimes from afar: "This weekend, east of Berlin's city center on the banks of the River Spree, and despite the August heat, an invite-only crowd of local and international creative types arrived just before sunset, by land and by water, to enjoy the latest in a series of Jackie O outdoor parties..." — New York Times Magazine
Its name obtaining from a boat moored at the dock and conveying its famous owner in the past, the spot has gained the renown for its Berlin Summer Air
sessions featuring live music acts and original downbeat low-volume electronica – the genres so harmonious with the easy garden vibes, sunset colors, soft moonlight, whispering of the wind, and nocturnal chill.
As a club and communication that promotes its activities in the social networks, Jackie O case exemplifies a cultural marketing approach to urban area development – the strategy and methods which SOURCE & FLUENCE exports and applies on request to other places. (See: Beato Arts & Social Club